Discovery Channel - Block Branding
- It's A Guy Thing!
- Discovery Channel - Block Branding
- Discovery Channel asked us to create block branding to bookend their survival, construction, automotive and premiere programming blocks. We created 5 bumpers that start simple and quickly expand into transformer like icons. The elements were designed to be used as stand alone IDs, in promotion end boards and in navigation.
Adding a little testosterone to the Discovery-experience to be more appealing to its male audience. Icon Bumpers for Discovery Channel to support their themed on air block.
Animation, Art Direction, Branding