Discovery Channel - Block Branding

Discovery
It's A Guy Thing!
Discovery Channel - Block Branding
Discovery Channel asked us to create block branding to bookend their survival, construction, automotive and premiere programming blocks. We created 5 bumpers that start simple and quickly expand into transformer like icons. The elements were designed to be used as stand alone IDs, in promotion end boards and in navigation.
Themes

Description

Adding a little testosterone to the Discovery-experience to be more appealing to its male audience. Icon Bumpers for Discovery Channel to support their themed on air block.

Fields

Animation, Art Direction, Branding

Date

2011

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