AT5 is Amsterdam’s local News Channel. The channel has a lot of heritage and clearly focusses on Amsterdam. To show the essence of AT5, we created a visual language with a large A as the visual property. The large A has become the central part of all communication. With the shape of the A we created the channel identity, flow and navigation. The combination of movement, colours and images provides a strong city magazine vibe that belongs to a capital as Amsterdam and unites the brand over multiple platforms.