AVROTROS wants to represent all that is Dutch whilst values such as independent, positive and compulsory are being translated into the new brand identity.
Audiences emotionally connect with presenters and programming, making both the most important elements for AVROTROS. This is why we designed a symbol and brandname which act as endorsements. In using them separately or together, they will ultimately work as proof of quality, connecting AVROTROS's values with its programming.
Bringing the logo to life
"The symbol connects all the different programs to the brand through unity in title sequences, titles, typography and program endings."