AVROTROS is a Dutch public broadcaster that brings people together and makes them feel at home. The aim of the project was to make AVROTROS more visible as a brand and to create a stronger emotional connection with its audience.
The tagline ''At home with AVROTROS'' forms the essence for the feeling we aimed to convey in the new idents. AVROTROS also encourages people to broaden their horizon by being all encompassing. This value is visualized by the symbolic iris that we extended the logo with.
We extended the original logo by an animated circle symbolizing an iris with a 360° view. By keeping the logo transparent it claims the image and connects the brand to the content more strongly.
People make themselves feel at home in all kinds of situations and places. Comfortably sitting on the couch with your best friend watching an episode of ‘’Wie is de Mol’’ or feeling at home drinking a cup of coffee on the way and checking ''EenVandaag'' on your mobile phone.
The idents show how this feeling is created in a typical Dutch environment and in a way that is recognizable for everyone who watches AVROTROS.
We would love to share our insights with you.
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