ZDF mittagsmagazin is an important German news and information program that provides the audience with in-depth news, sports and opinions. Changes in the structure of the program and the transition from their virtual studio in Mainz to a studio set with large LED panels in Berlin asked for a redesign.
ZDF mima dives deeper into stories and events by peeling off the different layers of information through reports, interviews and opinions. The new creative concept and design we developed visually reflects the depth of the program.
4 letters, 4 layers, 4 colors
The logo consists of four letters, showing depth in four layers with four tints of colours. All the generic and theme shapes that we designed are based on these four layers.
ZDF mima presents the news in different categories. For each category we created a unique shape with four color tints and with four layers that move in their unique way.
By showing footage within each layer, the logo and shapes can function as a window to the world of news and information.
The on-air graphics take the viewer through the layers of headers into the studio where virtual becomes reality. The graphics become a part of the studio by moving through layers on the LED screens. The constant movement reflects the continuously moving news.