Launching a new mens channel in Belgium

MEDIALAAN obtained a new channel position in the Belgian market and has launched the new brand and men’s channel CAZ. CAZ offers all what men like: action, adventure and…. soccer.
CAZ is a typical male orientated brand. CAZ is young, vigorous and outspoken. It offers a variety of international series and entertainment targeted to 18-45 year olds.
The visual property of CAZ is based on it’s logo design and the multiple colors it appears in. Different crops from the logo can be used in multiple ways. This identity system offers a lot of variations for branding and promotion purposes. 
Visual Property
On-air system
CAZ is a new brand in the portfolio of MEDIALAAN. It’s a men’s channel carrying a lot of focus. With it’s bold, simple and powerful design it stands out in the Belgian market.
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