Photography: Tony Barson
Imagine creating a fully immersive, curved 260 degrees, 12K experience whilst telling a story and guiding viewers even deeper than a screen can take them.

That's exactly the kind of challenge we faced in creating idents for INSIGHT's mind-blowing INsight Experience during the 2016 Cannes Lions. Visitors are invited to enter the INSIGHT logo, the cube, creating a holistic INSIGHT-out experience. By counter-distorting perspective lines we created a spacial illusion that takes you beyond the screen. In addition, clear movement flows and hierarchy between elements transform a canvas to into a journey.

Commissioned by: INSIGHT
Production: RockFilm
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