What if we own the graphics layer and open up the video layer, make the video an expression rather than a brand message. This how we started to think about changing JIM. And what if the program openers are the idents? And why do we need bumpers if we make everything short? And what if we make all titles JIM? The objective of the JIM rebrand was to attract a slightly older target audience (from 16 to 18+) and maintain it’s leadership position in the market.
That’s why we raised the bar again, coming together in a compelling mix and matched style of visual expressions. All different, very eclectic, but still connected and recognizable as JIM. The rebrand existed of 14 different packages including channel- & show graphics, bumpers, idents and audio design.