Wolford

Online Campaign


For the launch of Wolford’s new Art of Control range, we produced an online commercial including several cut-downs for multi-platform usage.
The new line allows women to move freely whilst choosing control when they demand it, in turn increasing confidence. The storyline evolves around the friction between emotion and fiction. We enter the dancer’s world, following her own tempo until she encounters moments of control. It is in those moments that the dancer leaves a shadow of herself, revealing features of the garments that enable her freedom to move.
We used a Weisscam HS-2 MK II high-speed camera to achieve the desired effect of two moving images at varying speeds.

Commissioned by: Emakina for Wolford
Direction, choreography & production: RockFilm
Sound: CabodaRoca

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