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CAZ
Launching a new mens channel in Belgium

Man Stripes

CAZ is the male skewed brand in the Medialaan portfolio of channels in Belgium. The channel offers everything that men like: vikings, pirates, cars, soldiers and…. soccer. CAZ is a typical male orientated brand: young, vigorous and outspoken. It airs a rock solid list of international series and movies targeted at 18-45 year olds. 

CapeRock created the new logo and visual property for CAZ. Different crops of the logo are being used in multiple ways both on-air and off in a bold and colourful way. This creates a dynamic yet simple system that offers enough variety for all branding, social and advertising purposes. 

Man Stripes

CAZ is the male skewed brand in the Medialaan portfolio of channels in Belgium. The channel offers everything that men like: vikings, pirates, cars, soldiers and…. soccer. CAZ is a typical male orientated brand: young, vigorous and outspoken. It airs a rock solid list of international series and movies targeted at 18-45 year olds. 

CapeRock created the new logo and visual property for CAZ. Different crops of the logo are being used in multiple ways both on-air and off in a bold and colourful way. This creates a dynamic yet simple system that offers enough variety for all branding, social and advertising purposes. 

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