Case Title

Creating a brand that stands out

TENZING - named in honour of Sherpa Tenzing Norgay, one of the first two men who reached the summit of the Mount Everest - is an energy drink purely made out of natural ingredients.


We have developed the new can design for TENZING that is based on a revised word mark, revised colors and mountain shapes, that form the base of the brand design. The aim was to make the product and brand stand out on the shelves. The can design brings out the inspiring brand story and shows its adventurous heritage.

Creating a brand that stands out

TENZING - named in honour of Sherpa Tenzing Norgay, one of the first two men who reached the summit of the Mount Everest - is an energy drink purely made out of natural ingredients.


We have developed the new can design for TENZING that is based on a revised word mark, revised colors and mountain shapes, that form the base of the brand design. The aim was to make the product and brand stand out on the shelves. The can design brings out the inspiring brand story and shows its adventurous heritage.

Can Design
Word Mark
Shapes and Colours
Word Mark

''With TENZING Natural Energy we knew we had a great brand and a strong logo, but we need to create more stand-out on shelf, increase our brand story and emphasise we are a energising drink made purely from plants. Cape Rock really delivered on all those elements! We are super happy with the design!''

Huib van Bockel, Founder TENZING

''With TENZING Natural Energy we knew we had a great brand and a strong logo, but we need to create more stand-out on shelf, increase our brand story and emphasise we are a energising drink made purely from plants. Cape Rock really delivered on all those elements! We are super happy with the design!''

Huib van Bockel, Founder TENZING

Shapes & Colours

''With TENZING Natural Energy we knew we had a great brand and a strong logo, but we need to create more stand-out on shelf, increase our brand story and emphasise we are a energising drink made purely from plants. CapeRock really delivered on all those elements! We are super happy with the design!''

Huib van Bockel, Founder TENZING

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