NPO 3FM is the iconic Dutch public radio channel aimed at a younger audience. The vast majority of the songs played on-air are rock, alternative, indie and pop.
To enhance the channel's appeal, we implemented a fresh logo, color scheme, and typography. Paired with a range of animated symbols and various social media designs, the brand evolved into a renewed identity.
Logo Design
Digital Design
Motion Graphics
Social Media Design
Design System
Visual Radio Design
The new logo expresses the voice of the channel with a bold and radiant 3.
The design language is active and bursting with energy. The animated shapes mimic the beats and rhythm of the music.
We captured the brand in a toolkit that layers the graphics and type with photography in myriad ways.
