A unified visual identity for the digital age.

RTL Nieuws, RTL Z and RTL Weer have joined the RTL United corporate identity. While unified under a single framework, each programme maintains a distinct identity through unique shapes and palettes. Our rebrand replaces the dark, heavy aesthetics of the old studio with soft gradients that shift with the time of day, creating a warmer, more accessible broadcast with a personal, human touch.

For RTL Nieuws, a high-end studio utilising robotic cameras, mobile LED screens and augmented reality creates an open "window to the world." Paired with a sleek, minimalist logo and clean digital linework, the rebrand delivers a calm, distraction-free visual language that prioritises information.